Registering your brand as a trademark means that you own the exclusive right to use this trademark in relation to the goods and services for which the mark is registered. Thus, a trademark provides protection of your brand.

A China Trademark is a distinctive brand or mark used by an individual to identify that the product or service originates from only one source. This mark has a value not only to the owner due to its distinctiveness but also to customers who associate this trademark with a specific product or service and therefore have certain expectations of the company.

An international trademark can be applied for in English, French or Spanish, however, in order to enjoy enforceable protection in China, a trademark must be registered in Chinese characters.